Six more college campuses are “bicycle friendly”: GM launches counter-move

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There are six more colleges in the US where students are finding it easier to ride and store their bicycles.

The League of American Bicyclists expanded its list of Bicycle Friendly Universities to 26 across the US this week.

Meanwhile, the League points out that General Motors has launched a counter-move.

Its “Stop Pedaling — Start Driving” campaign on college campuses is
aimed at putting more students in new cars. I suppose GM thinks that
students are looking forward to paying off their car debt in addition to
tuition debt when the graduate.

[The LA Times reports that GM is pulling the “Reality Sucks” ad that appeared on campuses. The campaign at the website is still going strong, however.]

Instead of choking their campus streets with more cars, these six colleges were rewarded for promoting clean, healthy human-powered transportation:

Chatham University, Pittsburgh, PA
George Mason University, Fairfax, VA
Ohio State University, Columbus, OH
University of Illinois, UrbanaChampaign, Champaign, IL
University of North Carolina, Wilmington, NC
University of Vermont, Burlington, VT

Just like the league's Bicycle Friendly Community program, the universities are graded on how well they meet the 5 E's — engineering, encouragement, education, enforcement and evaluation.

The six universities this week came in at the lowest level — Bronze. Other levels are Platinum, Gold and Silver. (The only platinum level campus is Stanford University in Palo Alto, California.)


The League started taking applications for the Bicycle Friendly University program last year to encourage college campuses to become more accessible for bicycles.

The current round of award winners were announced at a gathering of the Association for the Advancement of Sustainability in Higher Education in Pittsburgh.

Permanent link to this article: http://www.bikingbis.com/2011/10/12/six-more-college-campuses-are-bicycle-friendly-gm-launches-counter-move/

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