Have you received your invitation to the Interbike industry trade show that begins today in Las Vegas?
Me neither. But, for the first time in its 31-year history, the organizers of the trade-only bike show will open the doors to some consumers on Friday, the final day.
Throughout its history, the crowded floor of the exhibition center was the private stomping grounds of bicycle suppliers, distributors, retailers and the cycling press.
By invitation only
This year, the show is launching “Interbike by Invitation.” A “select” group of consumers — basically the best and most loyal customers invited by bike shops — will be invited to attend.
They’ll have to pay $50 for the privilege to enter, at which time they’ll receive a bag of free goodies. They won’t be able to buy anything at the show and take it home with them, however.
The hours for the show — which usually draws upwards of 25,000 participants, will be extended from 4 to 6 p.m. on Friday.
There are other ways for the public to gain a Friday entry to the show, held for the first time this year at the Mandalay Bay Convention Center.
Participants in Saturday’s RTC Viva Bike Vegas 2013 Gran Fondo Pinarello bike ride will be allowed into the show for a $20 fee. Also, spectators at Wednesday’s CrossVegas Cyclocross Race will be admitted into the show at 11 a.m. Friday for $25 if they can show their ticket stub from the race.
Another race, the USA CRITS finals will be held Thursday evening in the Mandalay Convention Center parking lot. This event is free to the public, although they won’t be able to get into the exhibition.