That Seattle bike share system that’s due to launch this fall has a new name: Pronto! Cycle Share Presented by Alaska Airlines.
Seattle-based Alaska Airlines is paying $2.5 million over five years to sponsor the bike share system. It’s logo will appear on the first 500 rental bikes in the system, the website and membership materials.
Pronto Cycle Share plans to put 500 bicycles on the streets by this fall (a slight regression from the previous target of late summer). They’ll be available at 50 curbside stations in South Lake Union, Downtown, Capitol Hill and the U-District.