That's not OUCH as in "owee." That's OUCH as in Occupational Urgent Care and Health Sports Medical Center of Temecula, California.

OUCH is the new primary sponsor of the former HealthNet-Maxxis cycling team. One of its first actions is to hire cyclist Floyd Landis when he becomes eligible to compete on Jan. 30, 2009.

Landis, 33, is currently serving a two-year suspension for doping during the 2006 Tour de France after a contentious and unsuccessful battle for more than a year to clear his name ....   more »