The Lance Armstrong Foundation has filed a trademark infringement suit against a Tulsa man who sells BarkStrong and PurrStrong dog and cat collars.
The collars are too similar to the bright yellow LiveStrong bracelets, the foundation says. The cancer support group founded by bicyclist Lance Armstrong has sold 65 million of the bracelets at $1 each.
Chris Ohman, founder of Animal Charity Collar Group Inc., defends himself in the Tulsa World newspaper, saying the collars aren't bright yellow like the LiveStrong bracelets and they glow in the dark, something that the LiveStrong bracelets don't do... more »
