When rookie downtown shopowner Lance Armstrong opens the doors to Mellow Johnny's in Austin today, it will probably mark the biggest grand opening for a bike shop in the history of cycling. At least in this country.

The 18,000-square-foot shop at Fourth and Nueces is located a block from the Lance Armstrong Bikeway that will roll through town. Armstrong originally touted it as a store for bike commuters, but it will stock bikes and gear for everyone.

Armstrong, who wrote about his recovery from cancer in "It's Not About the Bike," told VeloNews:

"It’s more than a place to buy a bike. I want it to be a place where cyclists of all levels come in and are encouraged, inspired, and motivated to make cycling a daily part of life. And of course—a place where racers and enthusiasts can get the best equipment, service, and know-how to go faster—or farther—on their bikes." ...   more »