Schwinn, not exactly All-American anymore

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At the grocery store the other day I saw a kid tooling around on a cool bicycle. It sported wide tires and looked like a chopper motorbike.

I took a closer look after he parked it. It was a modern version of the Schwinn Sting Ray, minus the banana seat and “suicide” handlebars I remember as a kid.

Whatever happened to Schwinn, I wondered. Idealog has asked that same question and refers to a Washington Post article on the one-time leading US bike maker.

The Schwinn family is out of the picture. The brand is owned by Canada's Dorel Industries, which also makes home and office furnishings. Its Pacific Cycle division, acquired in 2004, makes Schwinn, GT, Mongoose, Dyno, and Roadmaster bicycles.

Pacific Cycle makes its bicycles in China. They're not alone. Post graphics show that nearly 99% of all bikes sold here are made overseas.  



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